Batik Desamas Goes Digital Designs

Some of the batik products are displayed at Batik Desamas' Brunei exhibition booth during a recent exhibition in South Korea. The company is using technology to mass produce its designs. 

INNOVATION does not necessarily have to be in the form of a product or service; it can be a system in the production process, and this is the idea behind digital batik, an innovation introduced by a local batik producer and designer Zainal Abidin Hj Ibrahim.

Under his firm Batik Desamas, Zainal Abidin Hj Ibrahim. hopes to design his way out of Brunei into the world, through a system he created which applies both the traditional method of hand-drawing as well as computer-generated graphics.

A pioneer in Brunei's batik scene, Zainal Abidin had started hand-printing batik since 2000. However, it was only during the last five years that he became more active in the business, during which he had participated in a number of international textile exhibitions such as Shanghai and South Korea, where he was able to attract the attention of the international audience of his batik artwork.

His goal is to mass produce his designs for the international market. However, he said that the traditional method of producing Batik is not enough to meet the global demand. 

He revealed that hiring more workers remain a challenge for the batik business, as there are only a handful of batik designers who are up to the tasks. Traditional methods of preparation also requires more time and effort in order to produce a certain amount of batik.

"The times have changed. We need to innovate if we want to grab the worldwide market. We cannot just sit and rely solely on the traditional process," he said.

However, Zainal Abidin was unable to meet the criteria to sustain a profitable trade with global partners due to the lack of facilities for mass production, and hence turned to the Brunei Economic Development Board (BEDB) for aid. 

The firm received funding from the BEDB under its Local Enterprise Applications Products (LEAP) programme, a grant worth $150,000 to aid the firm in the development of a prototype of its intended innovation. The firm was one of the eight recipients who were successfully shortlisted for the grant earlier this year.

"The funding allows me to easily explore to other places and discover new ideas and technologies which can be applicable for this system," he said.

Using advanced software and engineering which he was able to outsource to another country, Zainal Abidin was able to transform his hand-drawn work into digital form, which allows his artwork to be replicated for mass production.

"Every batik designers and enthusiasts agree that the best batik are the ones that are traditionally hand-drawn by its artists, and so that essence is still preserved in this system," he said.

He also said that the Batik needs to have its own identity, not just to preserve the authenticity, but also to promote the origins of the product and giving it a distinct Made-in-Brunei brand.

"Our designs must be distinct to that of the Javanese and Malaysian batiks, and must possess the motifs of our Bruneian culture," he added.

He said that one advantage of going digital is that it allows for low-cost production of batik textile, and thus bringing costs down for consumers.

"When hand-drawn, it takes a lot of effort, and so the batik has to be sold at a premium. Furthermore, going digital enables us to reach all market sectors, and majority of them are price-sensitive. That's the market we are after," he said.

He said the technology will also allow his digital batik to be applied for the creation of a variety of other products imbedded with his design.

He said that most foreigners were mainly impressed with his batik designs and there was demand for the designs to be imbedded into a wide variety of products such as shirts, scarfs, neckties and bedsheets, among others.

"There is a high demand for that in the outside market, particularly in South Korea," he said. 

He said that the prototypes of his products are already in production, and he is now looking at potential markets for distribution, with South Korea already expressing strong interest.

Brunei Times
http://www.bt.com.bn/business-national/2011/11/16/batik-desamas-goes-digital-designs

Seven Bruneian Artists Feature in Exhibition

Batik Print By Zainal Abidin Hj Ibrahim Pictures by BT/Sharleen Othman

VETERAN artist, Khalid Othman (picture) explaining his painting yesterday. He was among a group of seven veteran local artists who were featured at an art exhibition to give the public a glimpse of Brunei's culture and ethnicity through their works.

Some 60 pieces of artworks by seven artists have been put on display at the Main Hall in Panaga Club, Brunei Seria.

Besides Khalid, the other artists are Zainal Abidin Hj Ibrahim, Dr Baharuddin Md Arus, Hj Osman Mohammad, Hj Rahim Ahmad and Dr Zahari Hamidon are veterans in the Brunei art scene and each has his own unique artistic expertise.

The works on display represent several different art techniques including batik painting, oil painting, acrylic painting, sketches and digital prints.

Having already showcased their works in a number of other exhibitions, the group eventually decided upon setting up an exhibition showcasing works that represent the Sultanate's unique culture of different ethnic groups.

Uniting their works under the singular theme of "Brunei Ethnic and Culture", the artists said the pieces show not only the different techniques, but also the culture behind them.

"We want to expose the different motif designs of ethnic groups in the country", said Zainal Abidin who organised the private exhibition. For foreigners, this is one way to expose the local culture, he said.

Khalid Othman who has six pieces of work on display said his artwork focused on the the study of movement and features sceneries from Tasik Merimbun and Temburong.

Zainal said he especially wanted youths to see the exhibition as "it is during youth that you develop your ideas of expression".

" This is especially for the youth who are fast forgetting the culture, we want to highlight to them," he added.

The art exhibition which was officially opened to the public yesterday will end today. It is open from 10am until 6pm.

Visitors, particularly budding artists and art aficionados, will have the opportunity to interact and discuss with the artists regarding the works during the exhibition.

According to the artists, their next exhibition will be in Kuala Lumpur, Malaysia, which will feature new works with a different theme.

The Brunei Times
http://www.bt.com.bn/news-national/2011/06/26/seven-bruneian-artists-feature-exhibition

The Traditional Baju Melayu, kain Sinjang

Bandar Seri Begawan, Brunei Darussalam - Brunei-made Sinjang, a short-sarong worn over the men's traditional "Baju Melayu", is usually made from a woven material that still preserves its traditional make with the Brunei motifs as its design. However, a local entrepreneur has introduced a new innovative idea for the sinjang, by producing a Brunei batik sinjang made from cotton material. He is Awang Zainal Abidin Hj Ibrahim, owner of Batik Desamas, that is known for producing Brunei batik materials for men's and women's wear.

Awang Zainal Abidin Hj Ibrahim first came up with the idea to produce Brunei batik sinjang using cotton material, after receiving feedbacks and encouragement from his customers especially the men who want to keep the sinjang with the Brunei traditional cultural attire, that suits the person who wear it, and that is practical and easy to maintain compared to other kinds of fabric such as silk and woven material. He still preserves the Brunei design in producing his batik by using the same motifs found on the Brunei woven cloths apart from experimenting on the use of local plants for his designs.

According to Awang Zainal Abidin Hj Ibrahim, he received encouraging response from the local customers whenever he showed the samples of the cotton material with the new designs he created for the sinjang. Many of his customers urged him to increase his production with further improved material and design quality. He adopted the new idea for the sinjang as it is something that reflects the beauty of the Brunei traditional culture.

Awang Zainal Abidin said he felt proud when the batik with the Brunei traditional designs he produced were welcomed not only by the local community but also at the international market. He began promoting the Brunei batik sinjang through Expos and Art Exhibitions in and outside the country and had also marketed them two months ago. He is currently producing the designs for the Brunei Batik Sinjang using the digital technology that does not need too much manpower.

Aside from that, he combines his skill as a batik designer with the computerised technique that has assisted him greatly in producing his new product in the required quantity. Batik sinjang costs 60 dollars and above a piece and are available at the Batik Desamas at the Sumbangsih Mulia Building. Currently, Awang Zainal Abidin says he puts out about 15 to 20 designs on 100 metres of cloth, from which he can produce about 30 to 40 pieces of material for the sinjang.

source :

http://m.melayuonline.com/eng/news/read/12132/brunei-made-sinjang-a-traditional-baju-melayu