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| A woman weaving. A poll says handicrafts and batik are among the popular purchases of tourists visiting Brunei. Picture: BT file |
The study, conducted by Dr Mohamed Sharif Bashir, dean of the faculty and colleague Hjh Nur Annisa Hj Sarbini, showed an increase of $10 million in tourist expenditure last year from $475.5 million in 2008.
In 2009, tourist spendings in Brunei amounted to $485.3 million, based on figures from the World Travel and Tourism Council.
The study was conducted last year to identify the spending patterns of tourists in the Sultanate.
"We wanted to do this study because Brunei has plans to diversify the economy away from oil and gas and tourism is slated to be one of the industries to help this diversification," said Dr Mohamed, in an interview on the sidelines of the recent International Islamic Conference organised by Unissa.
He added that his findings provided a general overview of the Brunei tourism sector. It sought to examine factors to improve Brunei's tourism sector, investigate tourists' profile and their expenditures in Brunei to help provide policymakers with information to implement more adequate and integrated policies in the specific segmented markets.
A questionnaire survey was given to 120 respondents in June last year in different locations in Bandar Seri Begawan, including hotels and shopping complexes in the capital.
"We found that in general, the tourists, were made up of females, between 20 and 30 years old, and that almost 29 per cent of them were Malaysians. The findings also showed that 86.8 per cent of the tourists recommended Brunei as a tourist destination," said Dr Mohamed.
Survey respondents were visitors who made their own travel arrangements and were accompanied by their friends.
Based on the gender profile of the study, it showed that 52 per cent were female and 48 per cent were male. Tourists from Singapore, Indonesia, Korea, Hong Kong, Japan, the United States and the United Kingdom also took part in the survey.
"Major items that were purchased was handicrafts, which was 45 per cent of the tourists surveyed, followed by batik, which accounts for 39 per cent of the respondents," he said. In the paper, titled "Study on Tourists Expenditures Pattern in Brunei Darussalam", the scholars showed that jewellery such as watches and gold, as well as computer and electronic appliances, also grabbed the interests of respondents.
The paper also said that 60 per cent of the respondents said the major attraction for picking Brunei as a tourist destination was because of its "safe environment", as well as the curiosity to find out more about the Sultanate, due to word of mouth from friends and families who have previously visited.
Respondents also recommended improving shopping facilities and public transportation system.
"Another potential area to be developed is cultural events and more attractive activities for tourists, as many of them said that without these amenities, they wouldn't return to Brunei, so there needs to be a reason for these tourists to want to come back a second time," he said.
The dean also found that Brunei could establish a national brand identity, which could be based on the cultural and heritage background of Brunei. "What uniquely constitutes Brunei, must be promoted to keep the inbound visitors coming, and it also needs to improve many attractions including shopping complexes, transportation and hotel facilities," said the report.
"Although there are about 40 licenced travel agencies in Brunei, only a handful were actively engaged in inbound ground handling operations for foreign tourists, while most licenced travel agencies deal in ticketing and outbound travel," stated the paper. He said that the lack of competition in the inbound tourism sector is limited and has led to the aggressive promotional efforts by the Brunei Tourism Development Department of the Ministry of Industry and Primary Resources.
"It is without a doubt that Brunei Tourism is targeting the upmarket, discerning and mature segments in the tourist source markets such as Southeast Asian countries like Singapore and Malaysia, have positioned themselves to be a destination for ecotourism, relaxation, wholesome family trips, honeymoons, golfing, and even for stop-over programmes," said the study.
The authors concluded that "policymakers should give more emphasis on the development of the infrastructure including transportation, financial services, hotels and restaurants, entertainment and travelling facilities, such as the ones provided by the Immigration Department for facilitating the tourists' arrival". The paper also suggested the the private sector should play a role in participating to promote tourism activities, as it could bring benefits in terms of generating employment opportunities and increasing incomes, as well as "expanding the production capacity of the small and medium enterprises". The Brunei Times
source :
http://www.bt.com.bn/business-national/2010/03/06/tourists-splurge-handicrafts-batik-unissa-poll
